As many of you have probably seen or read, there was a recent controversy over the names of the deep toned sculpting sticks by Colourpop. But in case you missed it the geniuses at Colourpop decided to name their deeper sticks “Yikes”, “Typo” and “dume”. Is it a typo to have deep skin, Colourpop?! Now, obviously, I am a white woman, but this does offend me and sends the wrong message to women of color. The names for the light toned highlighting sticks are “Castle”, “Illuminati” and “Often”. WHAT?!
Colourpop released a statement saying they were immediately changing their naming process. But, how did these names get approved in the first place? Racial tension is at an all time high in America and I believe makeup brands should be doing more to support women of color, not demeaning them with insulting shade names.
Just like I quit supporting Lime Crime when they let their customer’s information get compromised, I will no longer be supporting Colourpop cosmetics. I love their products and do think they are amazing for the price, but I cannot support a brand that does not want to empower ALL women, whether or not they have the “desired” skin tone of that said brand. I will continue to use the products I own from them, but will not be purchasing from them again. I hope other fellow beauty lovers will do their research on this issue, and also boycott Colourpop.